How to Create Link Love

Get your own Mclovin ID

The cornerstone to any SEO strategy is "Link Love" - links from other sites to yours, and links on your site to other sites. SEOmoz has a great post asking readers for their best "Link Love" ideas.

Here are a few of my favs from that article as well as some of my own ways to build high-quality Link Love without emailing, paying, or even paying attention to search engines:

1.  Whenever you use a product or service, be sure to blog about it. Then send an email to that organization letting them know about the blog. Also be sure to tell them that they're welcome to quote your testimonial. More often than not, they're return the Link Love with back to your site.
2. Create a promotion on your site offering a wonderful freebie to anyone who posts a comment or links to your site.
3. Add your logo and link to hilarious and viral marketing media such as Shoemoney's McLovin ID cards. (see mine above).
4. Create freebies such as wallpapers and screen savers with your logo or a WP theme and submit them to galleries. Lots of Link Love to be had there.
5. Guest post on other's blogs in exchange for a link to yours.
6. Contribute to Yahoo and Linkedin Answers along with a link to your site.
7. Create a free and cool widget using Sprout. The widget can then be posted on anyone's blog.
8. Upload pictures to flickr and use them in your blog post. Link to them in the photos description.  The cooler the picture, the better the results.
9. Internal Link Routes. Just keep hyperlinking to places within your own site.
10.  Be sure to use relevant text in the link. For example, links to my blog using "Carla Kay White" rather than "click here".