10 Brilliant Guerrilla Marketing Ideas

1. MondoPasta, a German pasta company, use boats for an interesting marketing concept. "So good you can't let it go".

   

2. Axe does a great job with their various marketing ideas for their deodorants. The guerrilla marketing effort below is also quite clever. Stickers on existing emergency exit signs and create that "irresistible smelling male" image. 

   

3. Carlsberg beer dropped £5000 worth of £10 and £20 notes in various parts of London. Each h with a removable sticker that read "Carlsberg don’t do litter. But if they did it would probably be the best litter in the world". What kind of print ad could Carlsberg have bought for £5000? Not that much really.What about the USA? Five thousand $1 bills would really get your message spread out.

   agency: Saatchi&Saatchi, London

   

4. "Don't Drink and Drive!" uses an intriguing guerrilla marketing idea to drive home the point.

   

5. Location, location, location - just as important in marketing as it is in real estate. A marketing campaign is only as good as the location where it is placed. The "Life's too short for the wrong job" campaign for jobsintown.de actually custom created the creative for specific locations. Very nicely done.

   Agency: Scholz & Friends, Berlin

   

   

6. A 180 foot painted version of Homer Simpson next to a similar sized carved in chalk bedrock pagan symbol on a hillside in Dorset, England to promote the new Simpsons movie.

   

7. A credit card stuck in your door will certainly get your attention. ISEO strategically placed "credit cards" with a little sales pitch at various business complexes to raise awareness how easy it is to break in, if burglar proof locks are not used.

   Agency: DDB Malaysia

   

   

8. Kleenex redecorated a public restrooms to make the users feel a bit more "at home" to promote their new style of travel Kleenex.

   

   

9. This is brilliant attention grabbing urban marketing for Nationwide Insurance. It's done so well that the pictures of this urban billboard are traveling around the internet like a virus.

   

10. Mercedes Benz guerrilla marketing campaign let consumers "enjoy the Mercedes Benz test drive" in the comfort of their own car thanks to a "temporary" Mercedes star. The attached card then encouraged people to come in to the dealership and take an actual test drive in a Mercedes. This promotion was very nicely done and won an award in Cannes.